


The Van Planning Framework: A Guide to Optimizing Value Through Thoughtful Design
For some people, design comes naturally; for others, managing it can feel like a lot. When it comes to a van, there’s more to think about than just how it looks, so I’ve developed a simple framework for designing my vans. Every build starts with some loose ideas, a vision board, and a pencil and paper sketch—no high-tech tools or complicated software. In this chapter, I’ll walk you through my approach, from layout decisions to must-have features and how to create a look that brings it all together.
This easy-to-follow guide covers my complete design process across from a value-creation perspective, covering areas such as:
- Crafting an objective to align your van design with prospective target market, desired margin, selling price point, and overall theme.
- Selecting features and placement for your layout to align with your objective
- Creating a theme and selecting colors for maximized aesthetic appeal
- Selecting lighting, creating continuity, and staging your van
For some people, design comes naturally; for others, managing it can feel like a lot. When it comes to a van, there’s more to think about than just how it looks, so I’ve developed a simple framework for designing my vans. Every build starts with some loose ideas, a vision board, and a pencil and paper sketch—no high-tech tools or complicated software. In this chapter, I’ll walk you through my approach, from layout decisions to must-have features and how to create a look that brings it all together.
This easy-to-follow guide covers my complete design process across from a value-creation perspective, covering areas such as:
- Crafting an objective to align your van design with prospective target market, desired margin, selling price point, and overall theme.
- Selecting features and placement for your layout to align with your objective
- Creating a theme and selecting colors for maximized aesthetic appeal
- Selecting lighting, creating continuity, and staging your van